Senior Brand Manager - Automobiles/FMCG/FMCD

Custodian of the customers' voice. Enables organization to focus on particular brand. Manage brand through its lifecycle. Ensure that long term brand development is not compromised by short term business needs, tactical interventions.

1) Achievement of volume and MS of given brand.

2) Interaction with the field sales team to understand key gaps and plan counter measures for achievement of targets

3) Ensure traffic generation through consumer insight led effective communication

4)Track brand health and ensure that brand health measures grow as per plan

5) Resource allocation and spend monitoring across mediums

6) Customer intimacy through both internal and external customer immersions)

7) Effective and efficient in-market activation and monitoring