Senior Brand Executive - FMCG

Brand Management

- Responsible for synergising marketing efforts for meeting the revenue targets for the respective business

- Develop annual financial plan and budget for marketing activities and ensure its effectiveness

- Planning, preparing and executing marketing plans, encompassing both Above the Line (ATL) and Below the Line (BTL) marketing activities to enhance brand recall

- Responsible for overseeing the marketing mix for sprinkler category- product/packaging related work, pricing, distribution and promotion

- Liaise with creative agencies to develop the marketing creative- online, print, brochures. Review marketing programs, campaigns with respect to ROI and impact on sales to effectiveness

Trade Marketing

- Develop and maintain trade marketing calendar of activities working with both the Sales & Marketing team

- Plan and execute promotional visibility campaign as per channel visibility strategy

- Manage the implementation, tracking and ROI measurement of marketing campaigns

- Managed and lead a team of 60 on-roll and off-roll promoters during peak product season to increase retailer sell-ins and gain share of shelf against competition