Senior Area Sales Manager - FMCG

Job Description

The position demands a comprehensive cross-section understanding of general trade and modern trade markets.

- The candidate should have personally been involved in regular market works with complete understanding of placement of products and merchandising and inventory management.

- Develop sales and marketing strategies to drive sales growth in the assigned area.

- Develop and manage an efficient distribution network to improve sales performance.

- Manage the sales team for sales growth and revenue enhancement

- Conduct market research to understand competitors and market trends.

- Provide innovative ideas and suggestions to improve the market presence.

- Maintain relationships with existing customers for repeat business.

- Build sales culture and sales centric atmosphere among the team members.

- Maintain contacts with financial center personnel, processionals and personal contacts to build referrals.

- Provide timely feedback to the sales personnel regarding their sales performance.

- Provide training, educational workshops and challenging opportunities for enhancing career growth of employees.

- Conduct business plan review meetings with the sales team.

- Develop creative promotional strategies to attract more customers.

- Appreciate the contributions and accomplishments of sales employees through proper rewarding mechanisms.

- Develop a performance improvement plan for the sales team to meet performance goals.