- Setting up monthly targets for the distributors in the area.
- Executing potential analysis of territory and devising action plan
- Designing monthly sales schemes for the channel partners (distributors, stockiest and retailers)
- Ensure settling of claims against previous month trade schemes that the distributors submit monthly / bi-monthly.
- Responsible to keep a check on the service efficiency of the distributor to the stockiest- regarding claim settlement, damage replacement etc.
- Checking on the retail coverage efficiency and credit to the market of the stockiest.
- Monitoring secondary sales of the stockiest and suggest improvements thereon.
- Preparing monthly reports regarding primary and secondary sales, competitor activities, growth of the stockiest, efficiency of trade scheme etc for the regional meeting held once in a month
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