Senior Analyst - Search Engine Optimization

SEO Sr. Analyst

- Expertise in Google Analytics, Google Tag Manager & Google Search Console

- Familiarity with keyword research and management tools

- We are looking for an SEO Analyst/Executive to join our Marketing team and help us build a strong online presence.

- SEO Analyst/Executive responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website.

- To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

- Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Key Responsibilities :

- Experience in using various SEO tools (like Keyword Planner, Semrush, ahrefs, Keyword Tool and Moz)

- Perform competitive analysis and identify gaps in our content and identify areas of improvement

- Track important SEO metrics including organic traffic, conversion rates and time spent on page

- Report on performance metrics comparing them to our SEO goals and benchmarking data

- Implement link building strategies and manage backlinks to build online authority of the brands

- Follow SEO trends and stay up-to-date with new tools and practices

Skill Requirements :

- Work experience as an SEO Analyst or similar digital marketing role

- Understanding of domain ranking factors and search engine optimization practices

- Strong analytical skills

- Proven expertise in Off page & On Page SEO techniques

- Producing monthly keywords tracking report across all categories

- Ongoing traffic and keyword analysis across key categories to proactively identify anomalies, issues and areas of improvement