Senior Analyst - SAS/R - Consulting Firm

One of the leading consulting firms is currently hiring for Senior Analyst position for their Gurgaon location. Herein, one should be proficient in following areas:

- Should have hands on experience in developing Marketing/Customer Analytics models like segmentation, cross sell/up sell, loyalty, attrition, retention, marketing mix etc.

- Should have experience in using SAS and R (Both are mandatory) and techniques like regression, cluster, CHAID, market basket analysis

- Expertise in building customised Statistical modeling and building analytical frameworks such as customer segmentation, propensity modeling, customer attrition analysis, campaign effectiveness measurement, market basket analysis etc.

- Required experience is within 3 to 5 years.

- Location is Gurgaon.

- One should be proficient with model building in segmentation, MMM, propensity and price elasticity. These are the preferable candidates.

- SAS & R are required.

- One should be proficient with regression, chaid and cluster analysis.