Senior Analyst - Marketing Analytics

Senior Analyst- Marketing Analyst

- One would be managing marketing analytics projects and provide insights to business by developing predictive models using various techniques (segmentation, clustering etc) and tools (SAS, R)

- Working with the team in building predictive models from scratch

- Designing solutions and developing insights through analytics

- Working on projects like customer segmentation, churn, upsell, cross sell, campaigning etc.

- Interpretation of results and segment analysis

Qualification : Graduate or Post Graduate (Quantitative background) from Top premier Institutes.