Senior Analyst - Digital Analytics - Financial Services

Sr.Analyst

Essential Functions / Responsibilities:

- Deliver on Ad-hoc & Strategic projects and also Analytical packages that can be best practiced.

- Bring in best-in-class industry practices in Digital Analytics.

- Performing ROI analysis to evaluate efficiency and effectiveness of different online marketing campaigns

- Proactively propose, initiate & execute strategic projects that leveraging Digital data.

- Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth

- Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution

- Leveraging the Digital data optimize the online marketing cost.

- Propose new digital data sources which could have potential impact on the business.

- All projects should be adhering to SLA's on timeliness, accuracy & compliance.

- Regularly communicate with Stakeholders on Projects

- Facilitate team meetings with US Portfolio analytics team.

- Proactively leverage expertise in the larger team to deliver positive business impact.

- Explore latest Tools and Techniques in the Industry and leverage them for Advanced analytics.

Qualifications / Requirements:

- 3+ years of experience in Analytics domain with at least 2 years in Digital Analytics.

- Degree in Statistics, Mathematics or B.tech / M.Tech or relevant experience.

- Strong Experience in Adobe Analytics or Omniture or Google Analytics is mandatory.

- Experience in Dynamic Tag Management or Ensighten is mandatory.

- Data analysis using SAS or Python or R highly desirable

- Strong working knowledge on using Tableau is mandatory

- Strong written/oral communication skills.

- Proven ability to deliver Analytical solutions for Business problems.

- Knowledge on SQL, UNIX and oracle database.

Desired Characteristics:

- Ability to drive initiates for Talent Development in the larger team.

- Understanding of macro-economic conditions

- Good knowledge of latest Analytical practices in the Industry.

- Knowledge on Social Media and tools that analyses

- Good understanding of Credit card, private-label, or financial services business.