Senior Analyst - Digital Analytics - BFSI

Role Description:

- Ability to drive Digital Analyses including experience optimization on the website and mobile platforms while leveraging knowledge of digital data and tools

- Consulting skills to help partners identify next steps within their areas and action on it.

- Identifying insights from the data and providing compelling commentary

- Effective and persuasive presentation (verbal and written) to project teams and business leaders

- Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management

Candidate Description

- Exposure to Omniture SiteCatalyst / Insights / Discover, SAS/SQL, Excel and PowerPoint

- Effective presentation and story boarding skills with exposure to executive level presentations

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- High degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

- Understands the digital ecosystem and best practices and applies this knowledge to work

- Understands relevant technology applications in his area

Behavioural Attributes

- Excellent communication skills and ability to interact with all levels of end users and technical resources

Education and Experience

- MBA/MA Economics required from premier schools

- 3 to 5 years of overall Analytics experience with significant experience in Digital Analytics