Senior Analyst/AM - Web Analytics - Analytics Firm

Job Title- Senior Analyst/AM (Web Analytics)

Client- A reputed Analytics company

Job Location- Bangalore

Years of Experience- (2-5 Yrs)

Education- Tier 1 or Tier 2 with Good Scores

Job Description:

The incumbent will be part of the Digital Analytics team & will be working on Digital Data platform & creating highly robust big data infrastructure to support analytics and business intelligence using available tools.

- Recommending the most relevant products/services based on preferences, location, time, click-stream data, and social media data

- Develop solutions leveraging social media analytics, clickstream analytics, optimized paid search and/or search engine optimization

- Manage multiple complete web analytics programs to include dashboard, scorecard development, ongoing reporting, site testing and optimization

- Analyse digital marketing data to identify trends and Perform search optimizing analytics, Data Crunching, Predictive -Analytics, Machine Learning, Regression analysis

- Deal with multiple structured & unstructured data along with massive clickstream data and finally design data structures on hadoop for quick business consumption

- Analyse social media data, sematic analysis on the basis of review, feedback, comment etc. on social platform through their APIs

SKILLS REQUIRED:

- Experience in digital channel optimization of website, mobile apps

- Web Analytics tools like Omniture, Google analytics, Click Tracks, Web Trends, core metrics

- Knowledge of Social platforms (Facebook, Twitter, LinkedIn, Google etc.) and their APIs preferred.

- Experience of handling Clickstream data with Hadoop preferred

- Integrate traditional structured data with unstructured data from web and social media