Senior Account Planner/Account Director - Media

Sr. Account Planner/Account Director

Summary :

Responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight.

Essential Duties & Responsibilities :

- Represents the client's customers in client meetings and presents research/strategy findings.

- Works as a fully integrated member of the client's designated team with particular close cooperation with account service.

- Provides leadership and guidance for other team members on branding initiatives.

- Crafts creative briefs and provides clear persuasive briefings to creative.

- Recommends and implements research that will aid in the consumer insight gathering and strategic process.

- Manages primary research specialists and provides clear specifications for actionable relevant research to the team and client.

- Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.

- Monitors and interprets cultural and social trends relevant to the client's business.

Qualifications :

- Master's degree or equivalent (full time)

- Five or more years of work experience in an advertising agency in a related area, including at least four years in account planning required.

Communication Ability :

- Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.

- Ability to write research reports, presentations, white papers and general business correspondence.

- Ability to effectively present research results to customers, clients and other employees of the organization.

Reasoning Ability :

- Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.

- Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills : MS Office, word processing, spreadsheets, Internet software, E-mail, PowerPoint

Leadership Responsibilities : Does supervise the work of others