SEM/Digital Marketing Team Lead - OTT Platforms - Telecom/IT Services

This role is with a Telecom and IT Services company based in Goregaon, Mumbai.

Required experience in:

- SEM

- Performance Marketing

- App Store Optimization

- Search Engines

- OTT Platforms

- Lead Conversion

- Client Handling

Responsibilities :

1. Should have good expertise in google & Facebook. & other search engines.

2. Good to have experience in app install based campaigns.

3. Should have the knowledge to handle high volume campaigns or drive high volumes install campaigns on google and Facebook and ensuring goal of purchase KPI.

4. Should know how to measure performance of campaign and focus on target audience.

5. Should be able to manage analytics and use the analytics to optimize cost of install & end KPI goal

6. Maximize online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modelling and management using social media, mobile marketing, Facebook marketing

7. Should be able to work on High Budgets campaigns

8. Added advantage if candidate has worked on campaigns like Swiggy, Phonepay , Paytm , Hotstar, Makemytrip, Cleartrip and other purchased based app campaigns