Select Brands - Lead - Amazon Ads

Amazon Ads Lead

About the Company:

- We're a budding home decor startup, yet a leading one in the D2C space.

- Two years ago, with a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

- Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.

- Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

Join us as we pave the way for a new era in home decor!

Key Responsibilities Area:

- Develop and execute comprehensive Amazon advertising strategies to drive traffic, conversions, and revenue.

- Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.

- Conduct keyword research, analyze campaign performance, and adjust bids to maximize ROI.

- Collaborate with the marketing team to align advertising efforts with overall marketing goals and strategies.

- Monitor competitor activity and market trends to identify opportunities for growth and improvement.

- Manage and track advertising budgets, ensuring efficient allocation of resources.

- Stay up-to-date with Amazon advertising best practices and industry trends.

KRAs:

- Increase Amazon sales revenue through effective advertising campaigns.

- Improve Amazon advertising ROI and efficiency.

- Enhance brand visibility and product visibility on Amazon.

KPIs:

- Advertising Cost of Sales (ACoS): Maintain ACoS within the target range.

- Return on Ad Spend (ROAS): Achieve a minimum ROAS target.

- Click-Through Rate (CTR): Maintain a healthy CTR for ads.

- Conversion Rate: Increase conversion rate for Amazon ads.

- Sales Revenue: Meet or exceed sales revenue targets from Amazon advertising.

Desired Skills:

- Minimum 3-5 years of experience in Amazon advertising, with a focus on PPC campaigns.

- In-depth knowledge of Amazon advertising platform and best practices.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills.

- Proven track record of managing successful Amazon advertising campaigns.

- Familiarity with tools such as Amazon Advertising Console, Amazon DSP, and third-party analytics tools.

- Certification in Amazon advertising or relevant field is a plus.