Segment Lead - Marketing/Brand Management - BFSI/FMCG

Segment Lead

Key accountabilities and decision ownership :

- To develop an annual roadmap for the segment in line with business objectives

- Marketing proposition owner for the segment, with the goal of maximizing value by delivering compelling propositions for the segment.

- To ensure business performance of the segment

- To define BTL cross / up-selling & retention strategy as well as the segments GTM.

- Design the segments customer experience and liaise & support various cross functional teams in implementing it.

Must have technical / professional qualifications :

- Significant experience in marketing field (B2C experience) - at least 12+ years

- MBA Degree holder from tier 1 B-School only

- Project management and analytical thinking skills

- Brand management experience