seeDoc - Manager - Brand & Marketing Communications

Responsibilities :

- Create, own and implement overall marketing strategies

Design : Brand-building with a very strong focus on design as look and feel would be a key aspect of this business.

Editorial : Blogs, expert comments, content and feedback generation including backlink generation.

- Internal and External Communication along with Content Marketing.

- BTL activations and events

- Conceptualize, design and execute online marketing initiatives to extend awareness of product

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition through varied methods such as audio, video, forums and blogs as well as social media strategies

- Lead on both offline and online marketing strategy and delivery

- Lead design & management of the Company's Digital & Social presence.

- Manage the corporate brand and brand identity

- Manage public relations and media

- Actively engage in informing and shaping of product road-map

Desired Skill sets :

- Strong academic background with 5-8 years of total Branding/Marketing experience

- An MBA from reputed institution

- An understanding of the digital marketplace business model

- Experience across digital media and personally savvy with social media and mobile platforms

- Marketing experience in B2C and B2B segments

- An appreciation for consumer online behaviour

Salary Range: 8 - 10 LPA