Search Engine Optimization Specialist - Media/Entertainment

- Post Graduate with 6-8 year experience and Technical knowledge of SEO, SEM, Meta Tags, paid search, eCRM, video, blended search, social search, mobile

- Manage production of written and visual long form content e.g. blog posts, social, infographics

- Prior experience in content marketing, content growth and SEO with working knowledge of search engine optimization practices

- Familiarization Google analytics

- Experience with website optimization tools

- Manage the postings of social media platforms and blogs

- Author and design posts on all content and social channels

- Be the online brand evangelist and ensure engagement of the brand users 24/7

Responsibilities :

- Preparing detailed strategy reports

- Identifying powerful keywords to drive the most valuable traffic

- Running PPC campaigns

- Writing powerful calls-to-action to convert visitors

- Filling websites and other content with effective keywords

- Writing effective SEO content for blogs, websites and social media accounts

- Developing link building strategies

- Analyzing keywords and SEO techniques used by competitors

- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

- Compiling and presenting SEO guidelines