Search Engine Optimization Role - BFSI

Website SEO

Duties & Responsibilities:

- In charge of the pre-login website and organic acquisition

- Update the website regularly to meet business goals

- Oversee development of new website

- Plan, develop and implement our SEO strategy

- Work towards maximizing organic traffic and leads

- Regularly perform thorough keywords research

- Identify key SEO, organic acquisition KPIs

- Monitor free leads, keyword rankings, redirects, click rate, bounce rate, and other KPIs

- Prepare and present reports regularly

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements in the website, SEO process and optimization

- Collaborate with IT, SEO agency and marketing team

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements:

- Should understand Google Analytics and SEO

- Have prior experience in BFSI, preferably stock markets & broking

- Understand website content, SEO and journey building

- Know how to look at data regularly and take decisions accordingly

- Should know how CMSes work to ensure proper functioning of the website

- Have a good grasp of English and grammar