Search Engine Optimization & App Store Optimization Role - BFSI

SEO & ASO

Expected Responsibilities:

1. Plan and execute comprehensive on-page, off-page, and technical audits to optimise website performance and search engine visibility.

2. Conduct in-depth competition research and backlink analysis to identify opportunities for improved rankings and domain authority.

3. Regularly perform weekly/monthly analysis and reporting, presenting KPIs and actionable insights to enhance website performance and achieve business objectives.

4. Conduct extensive research to uncover new landing page opportunities, concentrating on keyword analysis and user intent to successfully target relevant populations.

5. Develop well-structured page layouts, considering user experience (UX) and conversion optimization principles to drive desired actions on the landing pages.

6. Craft compelling and persuasive content for the identified landing pages, ensuring alignment with SEO best practices and brand messaging to enhance organic traffic and improve overall website performance.

7. Conduct in-depth keyword research to optimise app titles and descriptions to improve app rankings and acquire users.

Expected Skills:

1. Minimum of 2 years of professional experience of working with either agencies or brands on SEO & ASO.

2. Extensive knowledge of data analysis, website optimisation, and comprehensive keyword research platforms and tools such as Google Analytics (especially GA4), Google Search Console, Google Tag Manager, Google Play Console, Google Keyword Planner, Screaming Frog, Google Site Speed Insights, Ahrefs, Semrush, and others.

3. Proficiency in web technologies and programming languages such as HTML, JavaScript, C