Schreder - Marketing Manager

We are looking for Marketing Manager for a technical product, the detailed profile listed below.

Here is the detailed profile description:

Gather and structure market intelligence of the Country:

- Conduct market analyses (market size, market segments, price elasticity, etc)

- Identify and structure customers’ needs

- Translate customers’ needs in products characteristics, specification sheets,& system features or services tasks.

- Perform constant monitoring of the competition

- Identify differentiators and unique selling points

- Monitor evolution of priority segments to address

- Propose new products to be developed and draft the appropriate business case

- Travel to key markets/customers/dealers to get first hand feedback

- Follow the segment business plan vigorously to achieve the top and bottom lines

- Responsible to ensure turnover and gross margin control

- Specific target for key products

- Create tools to achieve numbers

- Suggest price positioning of the market offerings

- Help to build the overall segment strategy and motivate the sales teams / network

- Organize fairs & exhibitions

- Support local sales for nonstandard projects

- He/she is responsible for drafting a product description to comply with identified market segment/case and supervising the development effort

- He/she is responsible for organizing and executing the constant flow of marketing and product information from the Group to the local company

- He/she is responsible to build “How to Specify” (Tender Specifications) for each product

- He/she is responsible to educate internal teams as well business partners for the salient features of any new Schréder product

- He/she is responsible to coordinate with communication for specific need of catalogues and promotional material

- He/she is responsible to monitor product cycle and define the phasing out timing of product