Schneider Electric - Senior Manager - Channel Marketing Communication

As Channel Marcom Manager, you will be a key member of the Global Marketing team, reporting to the Channel Marcom Leader. This role requires a strategic marketer working for all channel personas (Distributors, Panel builders, Contractors, OEMs, Specifiers), collaborating with all other major Business Units to drive marketing initiatives tailored for diverse channel personas.

Responsibilities:

1. Strategic Collaboration:

- Work closely with the Channel Marcom Leader and major Business Units to align Marcom strategies with overarching marketing goals for Power Products.

- Develop a deep understanding of channel personas within the Power Product Business Units and other key BUs.

2. Annual Marketing and Sales Plan (AMSP):

- Co-lead the development of the AMSP.

- Provide insights and recommendations for effective marketing strategies aligned with business objectives.

3. Marketing Communication Strategies:

- Lead and manage all marketing communication strategies and execution for all Channel Personas.

- Develop and maintain content across multiple channels, coordinating with internal teams, agencies, and vendors.

- Ability to create impactful sales and marketing tools working with internal and external agencies.

4. Channel Programs and Coordination:

- Plan & execute all National & Regionals Events.

- Conceptualize and execute channel programs collaborating with the channel team.

- Hands-on experience using Digital Marketing including Sales and Marketing Automation, WhatsApp for Business, Paid Media, and other channels to drive channel engagement.

5. A&P Budget Management:

- Manage the Advertising and Promotion (A&P) budget for Power Product Marcom initiatives.

- Ensure optimal utilization of resources for maximum impact.

6. Results-Driven Marketing:

- Drive incremental business growth through new leads and opportunities via Channel Marcom programs.

- Drive overall results from marketing activities, focusing on key performance indicators (KPIs) and tangible Return on Investment (ROI).

- Monitor effectiveness and make iterative optimizations as needed.

7. Integrated Marketing Campaigns:

- Collaborate with Offer/Product Marketing Upstream and Downstream Teams to launch new power product offers through impactful integrated marketing campaigns.

- Drive hero and boost offer launches and amplification specific to Power Products.

8. Training Initiatives Leadership:

- Develop and manage assets for digital and physical training for all channel personas.

- Collaborate with the team to seamlessly integrate training into both digital and event strategies.

- Drive partner digitization initiatives and skill-building programs for partners.

9. Digital Marketing Expertise:

- Develop and execute sophisticated digital strategies encompassing mailers, social media, and paid campaigns.

- Supervise content creation and optimization for digital platforms, aligning with our brand standards.

Skills And Attributes for Success:

- Annual Planning and Strategy: Proven track record of developing marketing and communications strategies.

- Channel Expertise: Experience in handling marketing programs covering various channels specific to power products.

- Agency Management: Strong experience in handling agencies for Power Product Marcom, Events, Digital, Advertising, etc.

- Technical Expertise: Proven experience in marketing power products, with a focus on strategic planning and execution.

- Leadership and Communication: Excellent interpersonal, written, and oral communication skills.

- Project Management and Problem-Solving: Excellent project management, problem-solving, and delegation abilities.

- Innovation and Flexibility: Proven capability to support business ambitions with high-quality, relevant, audience-centric integrated marketing campaigns.

- Technology Proficiency: Good knowledge of Marketing Automation tools - Adobe Marketo, Tableau, etc.

If you are a strategic and results-driven marketing professional, we invite you to apply for this exciting opportunity.