Role :
Scalenut is looking to add Marketing & Growth Lead to its founding team. The person would be a part of the core leadership team of Scalenut and would work directly with the founders. It's an opportunity to build a large global SaaS business from India.
Roles & Responsibilities :
- Create and manage end to end marketing and growth plans for the company
- Performance Marketing : End to end ownership of paid marketing campaigns - campaign design to execution. Conceptualizing the campaigns to execution to continuous optimization.
- Lead the third party marketing tie-up efforts; work on a lean start-up process.
- The role will have team members reporting to candidate and have a significant Individual Contributor component, so hands on approach is a must
- Work closely with Product and Design teams to improve conversions
- Work closely with Category teams to plan and run marketing campaigns
- Marketing Website - complete ownership of the digital assets
Knowledge, Skills, and Abilities :
- End to end B2B SaaS marketing
- Proven experience of driving exponential paid media growth for an internet based product.
- Deep sensei-level knowledge of Google, Facebook, Youtube, YouTube and other channels.
- Knowledge of analysis, attribution and planning tools is essential
- Proven experience of driving exponential organic growth for an internet based product.
- Must have strong analytical and data skills.
- Innovative thinker, voracious learner along with 5 years of experience in other challenging environments prioritizing growth channels.
- Entrepreneurial and self driven with multi tasking ability and out of box thinking
- Knowledge of using right technology tools to improve processes and conversions
- Capability to build and manage large teams
- Process creation and management
- Very passionate about building new businesses
Education and Experience :
- Tier 1 / 2 college (with or without MBA)
- 4+ years of experience in B2B SaaS marketing - a proven track record
- Strong background of revenue growth
- 4-8 years of experience in International Marketing
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