SBI - Senior Executive - Public Relations - Contractual Role

RECRUITMENT OF SPECIALIST CADRE OFFICERS ON CONTRACT BASIS

ADVERTISEMENT NO: CRPD/SCO/2021-22/27

Online Registration of Application and Online Payment of Fee : From 05.02.2022 To 25.02.2022

Candidates are requested to apply online through the link given on Banks website https://bank.sbi/careers

Candidates are advised to check Bank's website https://bank.sbi/careers regularly for details and updates (including the list of shortlisted / qualified candidates). The Call letter / advice, where required, will be sent by e-mail only (No hard copy will be sent).

Post : Senior Executive (Public Relation)

Comparable Grade / Scale : MMGS-II

Max Age As on 01.01.2022 : 30 Years

Qualifications (As on 01-01-2022) :

Basic : Full time MBA / PGDM / Post Graduate Degree in Mass Communication / Management from institutions recognized / approved by Govt. bodies / AICTE / UGC.

Minimum marks 60% in MBA / PGDM / PG Courses completed through correspondence / part time will not be eligible.

Other : Additional Certification in PR / Corporate Communication / Journalism would be preferred.

- Knowledge of MS Office, Analytical MIS

- Tool on digital platform is preferred.

Experience (As on 01-01-2022) : Minimum 3 years' post qualification experience in a PR Agency / Service Industry. Out of these 3 years at least 2 years must be in PR.

Job Profile :

1) Creative mind-set with ability to construct PR / marketing stories and articles.

2) Knowledge of all operational aspects related to managing good rapport with media fraternity,

offline and online.

3) Excellent interpersonal capabilities with flair for interacting with journalists / bank officials /

across the hierarchy with equal composure.

4) Smart worker with ability to anticipate probable situation that may demand instant smooth resolution.

5) Compilation and analysis of campaign reports etc.

6) Excellent interpersonal capabilities

KRAs :

1) Support the vertical head in devising and implementing the annual corporate communication plan to gain adequate / desired press coverage for the bank and its different products and services.

2) Liaise with for journalists for new story ideas, coordinate for quotes from key top-level management for media stories.

3) Track daily news activities across all media and regularly updating media regarding current and upcoming developments.

4) Any other work as assigned by Reporting Authority.

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