10/01 HR

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SBI - Manager - Digital Marketing - Agriculture/International Banking/Retail Banking/Corporate Banking (4-9 yrs) Premium

Mumbai Job Code: 652415



Online Registration of Application & Payment of Fees : from 09/01/2019 to 31/01/2019

- State Bank of India invites Online applications from Indian citizens for appointment to the following Specialist Cadre Officers posts.

- Candidates are requested to apply Online through the link given on Bank's website https://bank.sbi/careers or https://www.sbi.co.in/careers

Post : Manager (Digital Marketing) - Agriculture/ International Banking/Retail Banking/ Corporate Banking


Regular/ Contractual : Regular

Age as on 01.12.18 :

Min : 25 Yrs

Max : 35 Yrs

Educational Qualifications (As on 01.12.2018) :

- Candidate should have a minimum qualification of B.E in Computer Science/Information Technology or B.Tech in Computer Science/Information Technology from recognized University.

- Preference will be given to MBA or equivalent degree from recognized University/Institution.

Post qualification Experience (As on 01.12.2018) :

Essential Experience : Post qualification experience of minimum 4 years in relevant work in Bank/PSU/Corporate (any combination)

Likely place of posting : Mumbai or any other Centre at the discretion of the Bank.

Job Profile :

- Providing Marketing support by suggesting new creative/products based on market/industry requirements.

- Tie ups done with merchants/online sellers.

- Acquisition of customers.

- Increase in income as per the targets relating to digital banking.

- Proactively arranging meeting with executives of e-Commerce players/Aggregators/IT vendors.

- Negotiations/Interactions with Vendors/Technology Solution Providers to enable to have win-win situation.

- Ensuring prompt customer service and complaint management.

- Arranging marketing campaigns including social media and digital marketing.

- Formulation and execution of business strategy/marketing plan in coordination with Business Analyst and Customer Service Analyst


- Collect customer insights / feedback & create new propositions/ products for the various segment of the Bank through Online/Ofline and social media campaigns.

- Responsible for achieving growth targets for customer acquisition, sales, value chain financing for the Agriculture digital products.

- Ensure proper reconciliation of online transactions.

- Design and develop customer journeys and products for B2C and B2B marketplace.

- Responsible for achieving customer acquisition and GMV (Gross Merchandise Volume) growth targets from B2C and B2Bpartnerships.

- Signing of NDAs, Agreements, safe keeping of documents and taking care of legal aspects (including sourcing, negotiations andcontracting).

- Design analytics program to identify and cross-sell (in co-ordination with IT analytics team).

- Co-ordinating the development of new journeys/ products in Digital Bank including business rules, defining standard operating procedure (SOP), process flow, Operating model elements etc.

- Responsible for working closely with key business & regulatory stakeholders, technology partner, third party vendors/ service providers & Government agencies.

- Ensuring prompt customer service and complaint management.

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