SBI Card - Vice President - Mass Products & Pricing

Description :

- Strategize and develop product suite roadmap for Mass products at SBI Card

- Conceptualize and launch new mass products and enhance value proposition of existing products

- Create national strategic partnerships to enhance value proposition of existing and new mass products

- Decide upon Product Positioning, Sales, and Branding & communication strategy

- Responsible for P&L for all Mass products in the portfolio

- Lead cross-functional teams for technical and operational readiness for launch of new products and functionalities

- Managing branding and communication for the proposed products and the complete life cycle management of the products.

- Recommend and deploy new strategies and direct marketing initiatives, based on customer analytics, that drive incremental customer revenue and interaction for products in his portfolio

- Responsible for Acquisition Strategy including Sales planning and strategic implementation for all mass products

- Strategize and execute launch of new payment innovations/technology products in the payment's ecosystem