SBI Card - Manager - Brand Communications

Brand Communication professional with 5-7 yrs of hands-on experience in conceptualization and implementation of communication campaigns. Proven capabilities in management of creative & communications-related operations a must.

ESSENTIAL RESPONSIBILITIES :

- Effective execution of BTL / ATL Campaigns as per business need

- Communication development & execution of new product launches

- Content development and approvals for SMS, E-mailers & other customer communication

- Actively support key business initiatives: Portfolio, e-Commerce, Social Media, Media Relations & New Product Development

- Work across all functions to ensure effective customer communication

- Management of Creative Agencies

- Drive visibility for SBI Card across (i) Partner outlets where SBI Card has a tie-up (ii) Co-brand partners

- Ensure all Brand related SOPs are followed and auditable records of communication are maintained

- Ensure brand standards and guidelines are consistently implemented across all communication elements

QUALIFICATIONS / REQUIREMENTS :

- Work with creative agencies to develop & implement customer communication

- Work with internal cross-functional teams to ensure effective communication & brand visibility

- MBA from a reputed and recognized university/institution

- 5-7 years experience in Account Management (Ad agency), Brand Communication role

DESIRED CHARACTERISTICS :

- Ability to think clearly & get the right communication for the business

- Ability to manage large stakeholder groups

- Strong written communication skills

- Strong project management ability

MEASURE OF SUCCESS :

- Brand health performance

- Creative quality

- Agency performance

- Achievement against media objectives