SBI - Assistant Vice President - Marketing Communications - Contractual Role

RECRUITMENT OF SPECIALIST CADRE OFFICERS IN STATE BANK OF INDIA ON CONTRACT BASIS

ADVERTISEMENT NO: CRPD/SCO/2021-22/27

State Bank of India invites Online application from Indian citizen for appointment to the following posts.

Candidates are requested to apply online through the link given on Banks website https://bank.sbi/careers

Online Registration of Application and Online Payment of Fee : From 05.02.2022 To 25.02.2022

Candidates are advised to check Bank's website https://bank.sbi/careers regularly for details and updates (including the list of shortlisted / qualified candidates). The Call letter / advice, where required, will be sent by e-mail only (No hard copy will be sent).

Post : Assistant Vice President (Marcomm)

Comparable Grade / Scale : SMGS-IV

Max Age As on 01.01.2022 : 35 years

DETAILS OF EDUCATIONAL QUALIFICATION / EXPERIENCE / JOB PROFILE AND KRAS :

Qualifications (As on 01-01-2022) :

Basic : Full time MBA(Marketing) /PGDM or its equivalent with specialisation in Marketing from Institutions recognized / approved by Govt. bodies / AICTE / UGC.

Minimum marks 60% in MBA / PGDM Courses completed through correspondence / part time will not be

eligible.

Other : Additional Certification in Marketing on different media platforms e. g. Brand & Media / digital etc. would be preferred.

- Knowledge of MS Office, Analytical MIS Tool on digital platform

Experience (As on 01-01-2022) :

- Minimum 8 years' post qualification experience in the field of marketing (excluding sales) in a BFSI sector/ Corporates, Media & Advertising / Digital Agency.

- Out of 8 years, at least 3 years experience in facilitating designing of creative communication in ATL &/or BTL (Including Digital).

Job Profile :

1) Good understanding of consumer insights from across various demographic segments and culture nuances of different states of India especially with respect to retail banking products.

2) Proficiency in crafting compelling / insightful briefs for developing into effective and outstanding creative solutions and campaigns.

3) Experience in implementing brand product marketing communications across media.

4) Compilation and analysis of campaign report etc.

5) Excellent interpersonal capabilities

KRAs :

1) Lead front end communication with the product team and provide relevant campaign ideas basis business problem or opportunity.

2) Make presentations, compile campaign report and analysis for the stakeholders in designing and implementing marketing creatives/ campaigns for the banks products and services aligned to business objectives.

3) Coordinate with agency partners (creative & digitals etc.) and other related vendors to get them to deliver high quality output within defined marketing budget and timelines.

4) Driving internal communication to increase awareness of new launches and campaigns.

5) Any other work as assigned by Reporting Authority.

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