Savita - Segment Manager - Marketing

Company - www.savita.com

Brand - Savsol Lubricants

Key Responsibilities and Deliverables :

- Strategic Clarity :

o Facilitates competitor and market analysis, Trend, In depth Segment analysis, developing key implications and recommendations/Ideas for the assigned segment.

o Provide direction to Brand by conceptualising Initiatives, CVP's and building Marketing Funnel.

o Provide clear Plays in Market, by space, by channels, by consumer segments.

o Conceptualize programs for Key influencers to drive Trials and Loyalty.

- On ground Execution

o Ensure development of robust plans for market activations.

o Socialize the plans with Sales Teams & get buy in.

o High class execution of plans on ground.

o Development & Execution of outstanding on ground mechanic loyalty programs through sales teams.

o Be a contributor in trade marketing plans for the assigned segment.

o Be a contributor to the Digital Marketing Plan to ensure segment representation.

- Marketing Materials & Packaging

o Development of differentiated marketing materials to win right brand perception in market.

o Ensure high quality output which reflects the Brand/Product Image as desired in the market place.

o Own the packaging management for the segment.

- Budgeting, Initiative Planning & Tracking

o Build marketing budgets by segment & channels where required.

o Plan, Align, Launch and Track all marketing initiatives conceptualised, developed and executed.

o Put in appropriate tracking mechanism, tools to monitor and track performance.

o Write SOP's, Whitepapers, Issue sheets to provide inputs for decisions.

o Plan and develop briefs for different Agencies for effective collaboration.

o Ensure robust tracking of Budget vs actual.

- Digital/social media & Communication :

o Be a contributor to internal stakeholder in leveraging Digital ecosystem to ensure right reach, visibility and engagement for the desired segment.

Internal and External Collaboration :

o Effective Multifunctional Collaboration Internally: - Sales Team, Technical, Demand Planning, Supply chain, Finance, Legal, Marketing Operations.

- Lead Effective Collaboration Externally: - Channel Partners, Research/ Advertising/Design/Activation Agencies, Vendor and Suppliers.

- Assisting the VP with marketing related projects where necessary.