Saveo Healthcare - Marketing Manager

About Saveo:

Saveo is a managed marketplace bringing primary & secondary medicine markets together, and connecting the ecosystem of Doctors, Manufacturers, and Pharmacies. It runs with an aim that no prescription shall bounce in India.

We are currently expanding our marketing function and looking for a leader for the same.

Key Responsibility Areas:

- Conceptualize and execute marketing campaigns as per business requirements

- Ownership of formulating digital strategy and leading the digital growth charter for the organization.

- Understand existing content strategy/initiatives and benchmark with best in class organizations

- Oversee the execution of highly targeted, complex member journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.

- Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies to improve journeys and campaigns

- Bring best practices in Content planning and management understanding across engagement channels like websites, apps, etc.

- Hand holding & guiding marketing teams for best practices in digital project management

- Seek, shortlist and secure partnerships for pilots and scale-up for top brands/therapies / customer segment

- Collaborate with cross-functional teams and external partners (ATL, BTL agencies and Tech partners, etc.) to launch brand/growth campaigns that require both strategic thinking and high-speed execution

- Collaborate in preparing costing & budgeting of digital initiatives

- Strong knowledge of digital media, current local trends in media consumption with an emphasis on social, video & display, and an ability to tell stories through great ideas irrespective of the medium

Role Prerequisites:

- Must have 5-8 years of experience in driving digital marketing initiatives

- Experience of digital growth for a start-up in the e-commerce space preferably.

- Hands-on experience in marketing communication planning and execution

- Strong bias for action and ability to prioritize

- Detail orientation, execution excellence & entrepreneurial spirit