Save The Children - Manager - Digital Marketing

Will help us to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget

- Plan and execute all digital marketing on various social channels , including SEO/SEM, marketing database, email and display advertising campaigns

- Design, build and maintain our presence by way of running paid campaign

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Copywriting to power the digital content and conversations

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Budgeting and performance monitoring:

- Ensure monitoring of the performance amidst competing brand and meeting brand KPIs.

- Develop monthly reviews and reports for function on key performance indicators