Save The Children - DRTV Manager

DRTV Manager

DRTV lead is responsible for growing the revenue from Save the Children India's individual supporters including monthly giving donors, and donors who support Save the Children India in emergency response/relief efforts. This post will champion a collaborative, insight-based approach to developing and delivering integrated, cost-effective campaigns.

- Clearly articulate the value proposition of the Organisation and develop annual work plans and budgets designed to achieve revenue targets.

- Aggressive growth targets are established for this portfolio and the DRTV Lead will be expected to track and monitor progress towards those targets.

- Work with Program and Communications teams to ensure all direct response appeals align with organizational priorities.

- Collaborate with external vendors and agencies to develop strong, compelling integrated appeals (mail, web, email, DRTV and telemarketing)

- Manage various direct response marketing initiatives including telemarketing initiatives, and other such mediums.

- Track performance within DRTV channel by appeal for profitability and volume, ensuring expense and revenue tracks are on budget, advising if variances are anticipated and suggesting mitigation strategies.

- Ensure there is a refreshed and active pipeline for monthly giving donors through careful segmentation of the database.

- Network with Save the Children International to share ideas and leverage best practice from other offices.