Sarda Group - Manager - Marketing

Role and the Person:

The position is at the senior management level, accordingly the purpose and critical functions would be as follows:

SBU/Overarching Purpose:

To provide authentic and hassle-free experience

Function (Dept) Purpose:

To optimise the marketing mix

Role Purpose:

To ensure the elements of the marketing mix (product, price, positioning, promotion) are activated and functional

The Key Expectations of the Role:

- Enquiries as per plan

- Continuously improving conversion rate

- Engaged vendor base

- Engaged customer base

- Plan (hypotheses driven) based approach to marketing mix-

The Competencies required to effectively take on this role:

- Understanding the concept and implications of positioning

- Knowledge of and skill in using the marketing mix

- Knowledge of market planning

- Working knowledge of sales

- Knowledge of the costs and contracts of the supply chain

- Sensitivity to evidence-based-change of hypotheses-

The Person:

- Bachelor's/Master's Degree in Marketing

- Managerial- work-experience- in- marketing (at least 10 years) in a medium-sized organisation-