Sapphire Foods - Manager - Digital Marketing - KFC

Principle Accountabilities :

- Develop a website traffic plan and create goals and benchmarks to meet

- Generate monthly reports on our marketing campaign's performance

- Utilizing a range of techniques including paid search, SEO and PPC

- Manage art and copywriting professionals (outsourcing where needed)

- Analyze key metrics that unit our website traffic and our service quotas

- Partner with advertising and media specialists to increase marketing results

- Develop, evaluate and oversee the implementation of ATL /BTL marketing activities.

- Planning of digital marketing calendar in conjunction with marketing objective

- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan

- Market through various channels and segment databases working with large data sets

- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.

- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, Customer Life Time Value & retention.

- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal process

- Tracking conversion rates and making improvements to the websites

- Conceive, create and execute innovative online media & digital marketing programs

- Identify and develop integrated partnership / sponsorship strategies to meet brand goals

- Managing the redesign of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data

- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners.

- Review new technologies and keep the company at the forefront of developments in digital marketing

Competency Area :

- Experience building complex marketing programs and reporting on the results

- Exposure to digital and direct response marketing

- Competence as a creative writer with an eye for great emails and landing pages

- Strong project management skills

- Strong problem-solving ability, including metrics-driven thinking

Education, Training & Work Qualification :

- Masters In Marketing or Mass Communication /MBA in Marketing

- Compensation : As per Industry Policies