Samsung - Service Product Planning Manager - Smart TV

ROLE:

Service Product Planning Manager will strengthen the Samsung Smart TV competitiveness in the market by planning services differentiation strategy based on the market, customer, and competitor and technology analysis. S/He will define the functionalities of the localization services and create short-term and mid-term roadmaps for each service. S/He will continuously research and analyze local & global markets, technology trends and Smart TV developments and explore new business opportunities.

RESPONSIBILITIES -

A) Market Sensing to create product differentiation strategy

- Derive insights on potential new business areas by analyzing new technology, industry trends, products and services

- Set strategies and plan differentiation concepts for in-house solutions

- Research and synthesize insights from market, competition, customers by analyzing market VOCs, sales teams inputs, shop visits, customer reviews, social listening, KPI analysis, consumer insights etc..

- Conduct periodic competitor benchmarking and generate product launch reports

- Identify differentiated technology, customer experience and new concepts that can strengthen the product's competitiveness.

B) Localization Services planning to create short-term and mid-term roadmaps

- Develop the product differentiation plan and positioning strategy based on company, competitor and market analysis and manage the definitions of the specifications

- Work cross-functionally to across business, product, operations, HQ to execute differentiation strategy

- Manage the strategy for the product portfolio by considering market needs and competitiveness

- Develop short-to long-term services roadmap by cooperating with relevant departments

C) Commercialization management for market launch

- Facilitate commercialization of the service in cooperation with the development team

- Develop service launching strategies and plan expansion in relation to the target market

- Manage current features in the region and develop new services features

- Work with relevant departments (R&D, marketing, HQ) regarding the differentiated specifications and carry out the project.

D) Manage Content Partnerships

- Support content partners by providing technical, operational and strategic support app development, certification, deep-linking, metadata/APIs sourcing and quality management

- Manage day-to-day partner relationship and help partners to onboard on Tizen platform

- Closely interlock with internal R&D and external CP tech team to resolve high priority market issues and new requirements

- Lead engineering management and identify ways to improve internal processes

REQUIRED QUALIFICATIONS:

- BE/B.Tech in Computer Science or Engineering background required, MBA preferred but not required

- 10+ years of experience with strong knowledge of Smart TV and OTT landscape

- Should have 3~4 years of product management or planning experience

- Should have 3~4 years front end partnership experience