jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
05/03 Shruti Tiwari
Talent Specialist at Samsung Electronics

Views:2397 Applications:827 Rec. Actions:Recruiter Actions:34

Samsung - Senior Manager - Marketing Communication (4-12 yrs)

Gurgaon/Gurugram Job Code: 899598

Job Description Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.

2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Job Description

1. Communication strategy setting : Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

2. Campaign planning : Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

3. Brand strategy development : Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Additional Job Description

- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways

- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions

- Normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.