Job Description :
- Proficient in knowledge & usage of analytics tools of Goggle, Adobe and site analytics
- Should have used & worked on marketing platforms Google Adwords, facebook Business manager
- Should have Worked on Programmatic (DSP, SSP, Ad exchanges)
- Should have worked with aggregators/pure players with complete knowledge of Marketing opportunities on their paltforms (Amazon, FK preferred)
Knowledge :
- Should have understanding of OTT & E-com Performance (Inventory buying, Ad planning, Metrics)
- Should be able to understand data, research reports and latest trends to draw relevant consumer insights
- Experience of running a Digital campaign (Awareness & Performance)
- Well versed in Latest trends & Opportunities in the Digital from communication and messaging amplification including pure players/aggregators
- Conceptualise & Monitoring of Campaign Performances, KPIs, & Business objectives
- Skilled in funnel analysis and driving campaign effectively across all 3 stages of Consumer journey (Cold, Warm & Hot)
- Should have worked on Performance marketing, Re marketing & Pure Player/Aggregator Campaigns
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