This position is created to own the planning for Up-Sell products and manage other Campaign activities in CRM team.
SECTION 3
Key Tasks - Areas of Responsibility :
- Be responsible for Up-Sell of Luxury, Flagship & other products to IM consumers and drive incremental sales from ow base
- Be responsible for conceptualizing, planning and defining the key campaigns in upsell efforts for Samsung consumers past & present
- Be responsible for CRM incremental revenues from own base & manage Campaign ROAS/ROI
- Conceptualize, ideate & manage different campaign types such as upgrade, retention and winback while keeping the consumer at center
- Coordinate with execution teams to get - Always on- campaigns executed. Be responsible for their timely execution and drive the engagement KPIs
- Be responsible for high quality Content/Creatives for IM campaigns, output managed via Cheil team
- Constantly be on the lookout for new ways to engage with consumers via internal thinking, team collaboration and industry benchmarking
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