Samsung - Senior Manager - B2B Product Marketing

Candidate will work as Product Marketing Manager on driving the B2B Mobile device and security product portfolio and help improve upon the enterprise market growth, product GTM while acting as subject matter expert in India region.

Key Tasks - Areas of Responsibility :

- Preparation of GTM, annual business plans for the entire range of the product category as per the overall strategic direction of the management

- Prepare model wise sales planning, strategy & forecasting

- Manages the security products/solution portfolio at national level

- Planning & selecting products from global product line up for any subsidiary launch. Gathering competition, market, pricing and margin analysis. Launching activities including SKU, price, approval setup etc

- Acts as a liaison with HQ and Subsidiary related to product and related forecast planning. Responsible for negotiating with HQ for roadmap planning, quantities, new products, EOL products and pricing

- Competition tracking and analysis by features and price, channel, segment, etc.

- Product training and communications to internal & external customers

- Planning & guiding SCM related to product inventories

- Drives planned quantities, value overall for the product category

- Required to provide inputs to - Marketing Function- for running various campaigns and suggested/recommended channel

- Understand customer behavior and market trends

- Determine Product Positioning and build campaigns around it

- Determine sales trends and plan vertical wise sales outreach

- Should act as a technical subject matter expert to handle commercial and product objections and clarifications

- Ensure proper implementation of the schemes, offers related to product

- Develop partnerships and alliances with technology and commercial partners to strengthen ecosystem for better market opportunities

- Coordinating with R&D- s, Finance, Service, Global Product, SCM, Legal, Marketing team for products pre & post launch journey