Samsung - Regional Trade Marketing Role

Job Description Summary

1. Built Marketing strategy to get the max. return

2. Maximize sell-outs by working with the dealers on store level.

3. Strengthen profit-based upselling of premium products by optimizing SKU (Stock Keeping Unit) for each store.

4. Minimize faulty products and obsolete inventory through store's inventory management.

Job Description :

- [Project management] Plan the timeline for the collaborative tasks for retailers, subsidiaries and HQ.

- [Retailer engagement] Analyze store sales data to identify low performing KPIs (Key Performance Index) of the retailers and participate in the proposal of collaboration to retailers.

- [Retail mapping] Carry out retail mapping to select the stores with the highest growth potential with retailers to achieve the maximum return on investment.

- [SKU(Stock Keeping Unit) optimization] Analyze to determine the most suitable products to display in stores based on retail mapping and the sales characteristics of each store.

- [Store inventory management (stockout, obsolete inventory management)] Analyze to determine the most suitable products to display in stores based on retail mapping and the properties of each store.

- Responsible for development, execution, and performance of all programs designed to increase presence and ultimate take-away.

- Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Co-ordination and communication of product price and pack changes.

- Ensure 100% implementation of all trade schemes in operation.

- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.

- Formulating merchandising strategy for trade channel across all zones.

- Act as an information pool for competitor activities across major categories and support Category Management team. Study competitor marketing and promotion strategies and pre-empt the same whenever possible.

- Analyse the Channel wise and category wise output of the sales in each locations to initiate the strategies that can be done to improve the overall sales of the product.

- Analyse various consumer data that has been collected through market research and BTL activities. Conduct pre & post promo analysis.

- Driving principles for in-store brand activation and developing trade promotional calendars for Trade.

- Evaluate specific needs of field sales teams in all zones and translate into marketing programs.

- Conduct trainings from time to time for the sales team w.r.t. BTL activations.

- Contribute towards brand planning process and marketing calendar development.

- Initiate cross promotion with other brands that are closely associated with the particular product category or key accounts.

Additional Job Description :

- Develops professional expertise by complying with company policies and procedures

- Works on problems of moderate scope where analyzing situations or data requires a review on various factors

- Exercises judgment within defined procedures and practices to determine appropriate action

- Normally receives general instructions on routine work with detailed instructions on new projects or assignments