Manager Recruitment at Samsung India Pvt Ltd
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Samsung - Programmatic Ad Sales Role (3-10 yrs)
PURPOSE OF POSITION:
This position will be responsible for monetization of service platform in the entertainment category -Video, Music, Gaming & news. The incumbent will analyze and define various strategies to drive ARPDAU (average revenue per daily active user)
- Revenue generation through various sources - advertisements (brand & performance), Subscription, transactions, and affiliate.
- Maximizing programmatic revenue through yield analysis and optimization
- Collaborate with product management and product development to develop and manage strategies that drive monetization on the platform
- Work with different teams to drive monetization strategies, increase efficiency and revenue, develop promotional strategies, identify opportunities and provide monetization reporting;
- Set up monetization best practices
- Be the primary point of contact on all things related to ad operations
- Own Mopub, Admob, Facebook Audience Network, and other partners including waterfall management, QA, reporting, optimization
- Design, manage and analyze revenue experiments
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