Samsung - Programmatic Ad Sales Role

PURPOSE OF POSITION:

This position will be responsible for monetization of service platform in the entertainment category -Video, Music, Gaming & news. The incumbent will analyze and define various strategies to drive ARPDAU (average revenue per daily active user)

JOB RESPONSIBILITY:

- Revenue generation through various sources - advertisements (brand & performance), Subscription, transactions, and affiliate.

- Maximizing programmatic revenue through yield analysis and optimization

- Collaborate with product management and product development to develop and manage strategies that drive monetization on the platform

- Work with different teams to drive monetization strategies, increase efficiency and revenue, develop promotional strategies, identify opportunities and provide monetization reporting;

- Set up monetization best practices

- Be the primary point of contact on all things related to ad operations

- Own Mopub, Admob, Facebook Audience Network, and other partners including waterfall management, QA, reporting, optimization

- Design, manage and analyze revenue experiments