Samsung - Marketing Communication Role

Marketing Communication

JOB RESPONSIBILITY:

This position is required to create and manage all Digital/ATL/BTL Campaigns & Communication for the following category/areas:

- Product launch & sustenance ; Audio Visual (AV) Products

- Modern And Organised Retail Communication for Samsung AV products.

- Regional Campaign & Communication for all of Samsung AV PRODUCTS.

- National & Regional Festive Campaigns for entire Samsung AV PRODUCTS portfolio.

- Activation & Experiential Marketing for entire Samsung AV PRODUCTS portfolio.

- Creative support to all store launches with all creative elements in Retail.

- Associations, Sponsorships, Product integration & placements.

- Online Product Launch Campaigns & Communication.

- New Channel Communication supervision & support (HSN Channels, India Post)

- Programs Marketing of AV Division in Samsung Electronics in sync with overall marketing strategy of Samsung AV PRODUCTS.

JOB DESCRIPTION:

- Integrated Campaign development & execution.

- Content development & creation for all consumers facing elements.

- Development and/or supervision of all co-branded communication with Modern Trade Retail Partners like Croma, Reliance, Poorvika, Sangeetha, BigC, etc for entire range of Samsung Smartphones.

- Affordability Campaigns with Bank & NBFC Partners across GT & OT chains for the entire Samsung AV PRODUCTS portfolio.

- Regional Campaign & Communication for all regions encompassing the entire portfolio of Samsung AV PRODUCTS. This includes development of creative for all briefs from all RMHs.

- Festive Campaigns development for all important regional & National festivals for the entire Samsung AV PRODUCTS portfolio. Durga Puja, Diwali, Rakhi, Onam, Ganesha, Bihu, Ugadi, Lohri, Eid, etc.

- Occasion based marketing campaigns for occasions like Independence Day, Valentine's Day, Mother's Day, Environment Day, etc.

- Experiential Marketing & Activation for all important product & service launches.

- Creative support to all store launches with all creative elements like KVs, Videos adapted into specific formats, Retail Mode videos, Store Opening Print Ads.

- Campaign development & support for Online Product Launch Campaigns with E-commerce partners.

- New Channel Communication supervision & support (HSN Channels like Naaptol, StarCj, PayTm Mall, and India Post)

KEY RESULT AREAS:

- Maximizing Volume, Value and Market share of electronics.

- Developing & executing innovative and ROI based Programs to drive sales/footfalls

- Planning, managing & executing all communication for regional promos, regional & national festivals.

- Liaising and working closely with Business, Creative Agency and Media Agency