Manager - Retail Trade Operations - (Sellout enabled Capability)
Summary:
Sales metrics for the assigned Territory - Sell Out(IMEI) - Focus Model IMEI as per SAMSUNG for the exclusive set of stores.
Responsibility:- Build SEC Capability & drive SEC performance - Discipline - Attendance , Logbook , Grooming
- Training SECs every week on flagship, key experiences and EEP 2.0
- In-Store Coaching - Check and comment in Log Book , Focus Model
- SSS to prepare Weekly Performance update ( Top & Bottom 5 ) , Coach Low performers - Capability Building - Ensure Mystery Audit of SEC score
- Weekly meeting with SEC
Retail Store Operations Management -Manage ROI of all partners> 24% by managing store operations.
- Monthly tracking of ROI by ABM
- Regular Visits as per PJP and coverage norms updated in ABM Smart Dost
- Daily analysis of Sell Out at Counter Level - Value , Category ( Daily MIS Report )
- Store level Plan Counter Level sell out Initiatives in agreement with Marketing team
- Store operations management- Training of store staff on key products, Right store manager assessment, Right sizing of store in case of ROI issues
- Tracking of store performance metrics and action planning- Walkins , conversions etc and developing a marketing calendar for all stores
- Marketing calendar to be worked out for the Non performing stores in conjunction with Regional exclusive manager and also the Regional marketing for 3 months
- Reward and recognition for store staff and store owners once a quarter as a part of the engagement programs.
- Retail Experience Management -Planning , Implementation and deployment of all Samsung Retail Investments to ensure Best in class consumer experience
- Check whether all fixtures are Well Maintained and in Working Condition - Take corrective actions - (L1 , L2 , L3 )
- Ensure visibility with Translides properly installed and maintained at Place of Pride
- Ensure Availability of Demo as per planogram - Dummies as per launch plan All Consumer Offers including EMI / Bajaj Finance to be available ( Code - Pine labs configuration/ Timely Pick up - Settlement ).
- Retail- Footprint Strategy - Cluster wise assessment of footprint of exclusives for Samsung and competition
- Footprint planning for the Half and quarter in conjunction with the Exclusive channel region head and head office
- Identify location of new stores and ROI analytics for the new store
- New store launch - Marketing of the new store to ensure the ROI
- Footprint expansion of SES - Large in premium clusters and malls Negotiating the rentals with malls etc.