Samsung - Manager - Performance Marketing - Online/eCommerce Division

PURPOSE OF POSITION : 

This position is required to lead the Digital & Native Campaigns for Online/ Ecommerce Division in Samsung Electronics in sync with overall digital marketing strategy to increase the discoverability and positive conversations for Samsung in the online Eco System.

JOB RESPONSIBILITY : 

- Performance Marketing

1. Execute Programmatic & regular Performance Marketing

2. ROI on paid marketing

3. Conversion

4. % ecommerce to overall business and growing that Organic and Direct traffic

5. Constantly working on SEO/ SEM

- Organic and Direct traffic

1. Innovative ways to drive more organic and Direct traffic

2. Conversion

3. Aggregators and alliances

a. Managing relationship with Aggregators

b. Growing but at the same time minimizing dependency on Aggregators

c. Work with CRM team to bring aggregator customers to our own platforms

d. Driving significant incremental revenue via alliances and partnerships

e. Sales Increase

f. Discount decrease Media

g. Managing digital media budgets, earned media, targeting

h. SEO, SEM, Precision Targeting

i. Media efficiency, Productivity

- Digital Creative Management

1. Content Creation

2. Managing all digital creative /creative agency relationship

3. Liaison with Product and GTM team for campaign briefs.

4. Writes briefs for inhouse creative agency to plan and execute digital campaigns.

5. Writes and execute digital media briefs.

6. Reporting and insights on campaigns.

7. Overall impact brand image and sales

Social : 

1. Overall impact brand image and sales engagement

2. Driving business through social connect

3. Driving e-commerce through social

4. Delivering National Marketing programs through social

5. Driving social listening and response program

- Should have worked as brand manager for atleast 5 years. And should have been in a digital planning role for atleast 5 years

- Should be hands-on with digital creatives like microsites, banners, mailers and apps.

- Should have understanding of digital media planning and execution.