- Assess online / consumer internet market evolution and strengths / weaknesses of players
- Analyze key online business performance metrics and identify opportunities for improvement
- Analyze and project market size and shares based on multiple sources of data
- Track Govt. policy changes relevant to ecommerce and implications of the same on business
- Track progress of initiatives through performance scorecards, and escalate performance deviations
- Track sales outlook by product and account and highlight issue areas for interventions
- Analyze traffic, conversion and sell-out trends for key products and identify interventions needed
- Generate consumer insights from internal and external data sources
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