Samsung - Manager - Media Analytics

Manager Media Analytics

With increasing number of campaigns across the portfolio, we aim to strengthen our ability to analyze and interpret media data across publishers that will help drive the following :

1. Effectiveness of Media campaigns

2. Ideal Media mix deployment for the portfolio.

3. Build sharper understanding of consumer segments

4. Drive and support SIEL's transformation towards media automation, and analytics

JOB RESPONSIBILITY :

- Lead agency teams to analyze and interpret media campaign data & publishers using platform dashboards and other analytics platforms

- Build internal models for data analysis with cross tabulation of data from multiple sources

- Convert data into actionable insights for the portfolio

- Support planning team by creating best-practices learning log with clear actions, conclusions, implications, and recommendations

- Provide inputs to "Product / IMC" for campaign planning & optimization basis ongoing learnings

- Support & strengthen quarterly refresh of Digital Media framework deployed @ SIEL with learnings on a rolling basis every quarter

- Build Market Mix modelling to identify key levers to drive various parts of the portfolio

- Support automation & Media technology deployment for SIEL on GMP, Dataroma optimization, real-time dashboarding etc.

- Manage fool-proof mechanism of market sensing, competition media activities & regular monitoring of SoE/SoV

- Maintain a learning-log of Industry Best practices to ensure planning principles continue to evolve

KEY RESULT AREAS :

- To strengthen full-funnel Media analytics & reporting across portfolio

- Established a weekly / monthly / quarterly cadence on optimization avenues & insight sharing

- Strengthen processes & tools for automation & reporting & insighting across media platforms.

COMPETENCIES :

- MEDIA MANAGEMENT Needs to display deep understanding of media channels, their deployment & data availability across digital ecosystem & ATL channels

- DATA MANAGEMENT Excellent knowledge of analytics tools such as Salesforce, Datorama, GA, Adobe, Omniture & Publisher reporting dashboards

- ANALYTICS & INSIGHTING Deriving insights from analyses of paid digital media activities across multiple platforms including Video, e-commerce, display, social and SEM.

- Building full funnel learning from cross tabulation of data from ATL & Digital sources.

AGENCY :

- MANAGEMENT Ability to manage large teams across agencies working on different platforms. Ensuring adherence to aligned cadence.

- PROJECT MANAGEMENT Strong project management skills in order to ensure automation projects are delivered basis aligned GANTTs.