Job Description Summary
Role involves which involves Segmentation and analytics, campaign Planning, campaign execution, Campaign ROI and Data management platform management
- Coordinate activities for CDM/DMP initiative
- Work with partners, internal teams and HQ teams to manage CDM platform
- Be the subject matter expertise for CDM both from functional and technology perspective
- Help conduct reviews and workshop with business teams
- Fair degree of knowledge of Digital marketing is important
- Understanding on GCDM / SAP Hybris + DMP /Adobe audience Manager Platform for campaign management
- Support Multiple Divisions for campaign management process and Analytics. Responsible for significant incremental revenue from CDM/DMP campaigns
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