Samsung - Manager - Digital Marketing

1. [Social Media Campaigns ] Develop social media strategy, create engaging content for social channels, drive engagements, analyze social data and derive insights and execute advertisement.

2.. [Digital campaigns ] Bring forward digital campaign ideas to drive website visits, search query volume. Develop campaign execution plan for the created contents with a set budget, execute digital campaign

3. [CDM/DMP ]Provide creative sequencing strategy for CDM/DMP campaign execution

4. [SEM/SEO]: List the search keywords for each product and execute search advertisement accordingly; increase ROI(Return on Investment) by regularly monitoring search advertisements; drive optimization of websites or social channels for search.

5. [Publisher] Develop content by working with agency partners and digital platform publishers to drive reach and engagement

6. [KPIs] Monitor KPIs and make tactical changes to optimize the communication