- Lead the execution of Retail, consumer & customer marketing initiatives across assigned areas, ensuring an outstanding level of execution excellence in the market.
- Responsible for developing and strengthening the business relationship with the retail partner.
- Detailed PSI management.
- Sell out Management and SEC engagement towards retail accounts.
- Store display and counter share improvement.
- Support and develop sales strategy with the account/partner and marketing teams.
- Keep an eye on market trends and competitor strategies and review the same weekly basis
- SCM planning and input time to time.
- Deliver the Target and sales KPIs as per the MBO.
- Make sure that schemes & targets being deployed at the account level
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