Samsung - eCommerce Marketing Role

Ecommerce Marketing

Roles & Responsibilities :

- Responsible for Digital Strategy and Campaign Development.

- Primarily managing performance marketing strategies for marketplace (eg Amazon & Flipkart) business

- Responsible for lower funnel (on-portal) performance marketing.

- Managing budgets and delivering on ROAS

- Develop and execute campaigns : Display/Search and ensures share of voice & brand equity/visibility

- Delivering on brand metrics across the funnel - Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase

- Driving innovation with Pureplayer platforms : promotional calendars, programs, new product launches, and other marketing projects

- Collaborate closely with Internal marcom team & agency to design digital advocacy & social media campaigns & elevate Samsung's digital brand presence