Samsung - CRM Campaign Planning Role

Driving Incremental Revenue through targeted customer & product led campaign.

KEY ACCOUNTABILITIES AND MEASURES

- Creating a detailed business analysis, outlining opportunities and solutions for a business category.

- Designing and developing Marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns - focused on retaining customers & increasing customer purchase frequency.

- Actively interact with Big data teams for analytics and create brief for segmentation / customer cohorts based on data.

- Create relevant business cases for the CRM campaign and align with the concerned stakeholders

- Manage program performance and customer behaviour through customer segmentation, program and campaign level impact (return on investment and profitability).

- Owning the Omni-channel strategy, tactics and delivery of communication plan - Email, SMS and other available digital channels.

- Manage the CRM Omni-channel marketing set-up and execution with different partners.

- Collaborating & coordinating with various cross-functional, internal and external stake holders to deliver meaningful results on time.

- Drive execution of strategy across communication channel - SMS, email, and digital media.

- Examine, interpret and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing and product teams.

Collateral & Creatives:

- Design Communication - SMS/e-mail testing structure to ensure ability to read and properly measure a/b tests

- Work on designing, creating and executing collateral related to Loyalty

- Work with internal marketing teams and external vendors

- Work on content, ideas and brief with the digital agencies and ensure timely delivery. Analytics, Reporting & Performance presentation

- Understand Data and Insights and Share relevant reports on a timely basis

- Reporting and presentations CRM campaign, Program performance, key project delivery.

- Tracking & presenting key performance indicators to monitor how marketing efforts are performing against goals and working on strategies to improve.

KEY SKILLS:

- Strong problem solving, quantitative and analytical abilities

- Excellent verbal and written English communication skills

- Demonstrated ability to manage multiple priorities, projects, and deadlines simultaneously

- Result oriented with creative acumen

- Ability to build strong relationships with cross-functional teams

- Experience developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing efforts.

- Experience in managing content & creatives

- Very strong at optimizing existing campaigns and brainstorming out-of-the-box ideas for driving increased performance

- Proficient in Microsoft Excel, Power Point, Word and Outlook