Sales Planning & Activation Manager - eCommerce & Modern Trade

- Plan quarterly & monthly big bets for Modern Trade & ECom channels and accordingly build the activation inputs & plans by key accounts.

- Support Alternate Channel Head in the timely and effective rollout of activation inputs. Collaborate with Ecom, Modern Trade Channel Heads and Key Account Managers to drive business objectives in their accounts.

- Strategize and own annual visibility, promotion and activation budgets for all Modern Trade and Ecom accounts

- Conceptualize possible activation plans to drive traffic, conversion, and sales on all ecommerce and quickcom platforms

- Plan, execute & monitor high-performing AMS (Amazon Advertising) & Flipkart PLA/PCA campaigns by co-ordinating with external digital marketing agency. Measure and report performance of all digital marketing campaigns with an objective to maximise ROI & optimize spends

- Analyse insights from tools like Amazon Pi to help business teams to drive higher revenues, acquire new customers, increase basket size, drive repeat purchase, etc.

- Stay up-to-date with the latest trends & tools in Ecom marketing, incorporate best-in-class global practices by coordinating with Digital Centre of Expertise (DCoE). Develop and execute a compelling content marketing strategy to enhance platform hygiene in Ecom

- Strategize and manage brand visibility in Modern Trade channel through detailed in-store planning, Point-of-Buying (POB) execution and robust tracking. Coordinate with MT team for Merchandise elements' design, development & deployment. Lead vendor development for MT merchandising units.

- Develop trackers and metrics to record visibility/activation plans and conduct ROI analysis. Streamline Modern Trade business processes by identifying inefficiencies and implementing sustainable, scalable solutions.

- Create and rollout a detailed playbook for successful NPD Launch in Ecom, QuickCom and Modern Trade. Analyze Ecom/MT market trends, consumer behavior & competitor activities to identify emerging trends, market opportunities, and potential threats

- Maintain financial hygiene by ensuring regular media payments to customers and vendors.